Monday, December 12, 2005
USA Today Fly Fishing Goes Uptown
In the luxury and corporate markets, more executives and other rich folks are buying properties to build outdoor resorts for business clients and the public, said Helen Sevier,publisher of Stratos, a magazine for corporate and private jets.
Some 80% of Stratos readers hunt or fish, so Sevier plans next spring to publish a worldwide directory of hunting and fishing resorts.
"Absolutely, this is a growing market segment," Sevier said. "People are willing to pay for the quality of the experience."
The Rough Creek Lodge near Glen Rose, Texas, is an 11,000-acre spread with hunting grounds, hiking trails and fishing lakes.
Corporate guests — such as Nokia, ExxonMobil and JPMorgan Chase — participate in team-building contests that include archery, target shooting, all-terrain-vehicle races and chili cook-offs. Families ride horses and mountain bikes through oak-filled forests, said lodge general manager Paul Boccafogli.
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